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Mobile App Install Specialists

Scale app installs that actually stick

We run performance-driven CPI campaigns across every major ad network — engineered to lower your cost per install while growing users who actually open, use and stay in your app.

Your App
CPMNext UA Engine
Quality Installs
40%
Avg. CPI Reduction
2M+
Installs Delivered
98%
Fraud-Free
Running campaigns across every major UA network & MMP
Google Ads (UAC) Meta Ads Apple Search Ads AppLovin Unity Ads ironSource Mintegral AppsFlyer Adjust Branch
0
Installs Delivered
0
Avg. CPI Reduction
0
Markets Covered
0
Fraud-Free Installs

Not sure what your cost per install should be?

Share your app and we'll show you where your acquisition spend can work harder. The audit is free.

Why App Install Campaigns With CPMNext

Installs that convert, not just a lower CPI number

Cheap installs are easy. Quality users who stick around are not. We optimize for retention and in-app events, not just the install event.

Fraud-Free Attribution

Full MMP integration (AppsFlyer, Adjust, Branch) with multi-layer click and install fraud filtering.

Smart CPI Bidding

Automated bid optimization across networks, shifting budget to your best-performing sources in real time.

Creative Testing at Scale

Continuous A/B testing of ad creative and store assets to keep CPI low as campaigns mature.

Post-Install Retargeting

Re-engagement campaigns that bring lapsed users back and lift long-term retention and LTV.

Our Process

From app audit to scaled growth

A proven process built specifically for mobile app user acquisition.

01

Audit & Strategy

We review your app, funnel and current UA performance to build a channel and budget plan.

02

Network & Creative Setup

MMP integration, tracking QA, and ad creative built and tested for each network.

03

Launch & Optimize

Campaigns go live with daily monitoring — bids, creative and audiences tuned to hit your CPI target.

04

Scale What Works

Budget shifts toward your best-performing sources and creative as we scale install volume.

Want to see how a campaign would run for your app?

Tell us your goals and markets. We'll send back a channel plan and budget range within one business day.

What's Included

Everything your app growth needs, in one engagement

CPI Campaign Management

Hands-on management across every network, with daily optimization toward your install and CPI targets.

Creative Production & Testing

Ad creative and store assets designed, tested and refreshed to keep performance from decaying.

Fraud Prevention & Attribution

MMP setup and multi-layer fraud filtering so every install you pay for is a real one.

Post-Install Retargeting

Re-engagement campaigns that bring back lapsed users and improve retention curves.

Android & iOS Coverage

Campaigns built for both platforms, including iOS 14.5+ privacy-safe measurement.

Weekly Performance Reporting

Clear, transparent reporting on installs, CPI, retention and spend — every week.

Example Case Plans

How we'd grow your type of app

Different apps need different goals, channels and numbers. Here is how we plan campaigns for four common app types.

Fintech app Illustrative plan

Funded accounts, not just sign-ups

Goal

Bring in registered users who go on to fund their account, at a cost the business can sustain.

Our approach
  • Install campaigns on Google and Meta, optimized toward sign-up and first-funding events
  • Creative built within platform financial-ad policies and your compliance rules
  • Finance educators who explain the product before the ask
What we'd track
Cost per funded account Sign-up rate 30-day retention
Get a plan like this for your app
Subscription app Illustrative plan

Free trials that turn into paying users

Goal

Grow trial starts from people likely to convert to a paid plan, and recover the ones who stall.

Our approach
  • Short-form creator demos on TikTok and Instagram with a tracked link per creator
  • Apple Search Ads on high-intent keywords
  • Retargeting for users who start a trial and don't finish setup
What we'd track
Cost per trial Trial-to-paid rate Payback period
Get a plan like this for your app
Mobile game Illustrative plan

Players who come back after day 7

Goal

Acquire players who keep playing and spending, instead of paying for installs that drop off in a day.

Our approach
  • Video and playable creative tested across AppLovin, Unity Ads and ironSource
  • Bidding tuned toward retained players, not raw install volume
  • Streamers and YouTube creators to build buzz around launch
What we'd track
Cost per retained player Day 1 and day 7 retention ROAS
Get a plan like this for your app
Shopping app Illustrative plan

First orders from new installs

Goal

Turn new installs into first purchases, then bring shoppers back for a second order.

Our approach
  • Catalog-led campaigns on Meta and Google that show products people want
  • Creator promo codes and unique links to see which posts drive orders
  • Re-engagement campaigns for lapsed shoppers
What we'd track
Cost per first order Repeat order rate ROAS
Get a plan like this for your app

These are illustrative plans that show how we approach each type of app. They are not past client results.

Real Results

What app teams say

“

Our CPI campaigns hit target install costs in the first two weeks — and kept improving from there. Retention on paid installs is now on par with organic.

AT
A. Thomas
VP Growth, Mobile App Studio
Quick Answers

Frequently asked questions

What's the minimum budget?

We work with apps at every stage — talk to us about your goals and current spend.

iOS, Android, or both?

Both — including privacy-safe measurement for iOS 14.5+ (SKAN).

How do you prevent install fraud?

Full MMP integration plus multi-layer click and install fraud filtering on every source.

How soon will we see results?

Most campaigns reach target CPI within 2–3 weeks as networks learn and optimize.

Ready to start, or just have questions?

Request your free audit below, or send us a note and we'll reply within one business day.

Get Started

Get a free app growth audit

Tell us about your app and current install costs — we'll show you where the opportunity is, no obligation.

Request received!

We'll review your app and send your free growth audit within one business day.

Get a Free Audit